Why Choose Auction?

• Competitive bidding: motivated buyers compete against each other
  in real time.
• Clear timeframe: a defined campaign period and auction date help
  you plan your next move.
• High buyer engagement: auction campaigns attract serious, ready-
  to-act buyers.
• Price discovery: the market determines the final price without a
  ceiling.
• Strong conditions: clearer terms and controlled conditions on the
  day.

Our Auction Campaign Structure

1. Strategic Appraisal & Method Selection
   We assess your property, suburb trends and buyer demand to confirm whether auction is
   the best approach.
2. High-Impact Marketing
   Professional photography, floorplans, online advertising, database marketing and social
   media campaigns
   ensure your property reaches the right buyers.
3. Open Homes & Buyer Feedback
   We host multiple open homes and private viewings, providing you with regular feedback
   and interest reports.
4. Auction Day Management
   Our Principal, Dennis McDermott, conducts the auction and manages bidding with calm,
   experienced control.
5. Post-Auction Strategy
   If the property does not sell under the hammer, we immediately negotiate with the
   highest bidders
   to secure the best possible outcome.

Your Auctioneer – Experience That Matters

Dennis McDermott is a respected Gold Coast auctioneer who conducts auctions for both
McDermott Residential
and other agencies, as well as for charity and community events. His experience in
reading buyer behaviour
and managing high-pressure moments can make a real difference to your result.